Brand History & Heritage
Makita's story spans over a century of Japanese craftsmanship and innovation. Founded in 1915 by Mosaburo Makita as an electric motor sales and repair company, Makita evolved into a global leader by staying true to Japanese principles of precision, reliability, and continuous improvement. The distinctive teal color has become a badge of honor among professionals who demand the highest standards. Makita's commitment to innovation led to groundbreaking achievements like the world's first cordless drill and the development of lithium-ion battery technology for power tools.
Brand Culture & Philosophy
Makita embodies the Japanese philosophy of 'Kaizen' - continuous improvement in all aspects of design and manufacturing. Our culture values precision over speed, quality over quantity, and long-term relationships over short-term gains. We believe that true innovation comes from understanding the subtle needs of craftspeople and engineers solutions that enhance both performance and user experience. Every Makita tool reflects our commitment to the Japanese tradition of creating products that serve their users faithfully for decades.
Product Analysis
Product Strengths
Areas for Consideration
Target Market
Ideal Customer Profile
Professional tradespeople, precision craftsmen, industrial users, and quality-focused DIY enthusiasts