Brand History & Heritage
Metabo HPT represents the evolution of Hitachi Power Tools, combining decades of Japanese engineering excellence with a renewed focus on professional applications. Originally founded as part of Hitachi in 1948, the brand was acquired by Koki Holdings and rebranded as Metabo HPT in 2018. The distinctive green color symbolizes growth, precision, and the brand's commitment to environmental responsibility. This transformation has brought new energy and innovation while maintaining the reliability that professionals have trusted for decades.
Brand Culture & Philosophy
Metabo HPT embodies the Japanese principle of 'Monozukuri' - the art of making things with pride and dedication. Our culture combines precision engineering with practical innovation, focusing on creating tools that solve real problems for professional users. We believe in continuous improvement, listening to our users, and developing solutions that enhance productivity and job site efficiency.
Product Analysis
Product Strengths
Areas for Consideration
Target Market
Ideal Customer Profile
Professional contractors, construction workers, framers, and serious craftspeople requiring reliable performance